Manage stress with Fitbit

Overview

【需要编辑】In Fall 2023, we collaborated with Salesforce's Einstein AI Builders team on a university sponsored project to enhance the user experience of Einstein Prediction Builder.

Within 13 weeks, I remodeled the configuration experience by making crucial information that was previously missing or overlooked visible and easily accessible to users.

Team

2 Product Manager, 2 Designers

Responsibilities

User Research, App UI Design, Usability Testing

The Problem

An erratic, unsustainable stress-relieving mode

Nowadays, more and more people are reaching out to fitness apps to relieve their stress. Often, when a user feels stressed, he/she will come to the app, look for some suggestions, take them, and then go away. To solve this problem, we focus on Fitbit in this project to explore the design space.

The Goal

Help users form a habit to manage stress via Fitbit

For users: Form a habit to manage their stress regularly and live a healthy life.
For Fitbit: Retain users by helping them form a habit of managing stress via Fitbit.

The Solution

What if we motivate users with both stress and rewards?

Users can turn stress into motivations by breaking them down into multiple steps and setting up a plan easily.

Users can use Fitbit to find a way of relieving stress which suits their preferences and requirements when they are stressed out.

Users are rewarded with construction blocks when completing tasks, and can build cities using these blocks joyfully.

How did we get there?

Kickoff: Literature Review

Stress is inevitable, but its level varies

To have a scientific understanding of stress, we explored how psychologists are treating human stress. We figured out that stress is inevitable in human life, and we are always dealing with different stress sources.

Framing the problem

Help users in different stress level

Findings from secondary research gave us a direction: instead of focusing on helping users deal with high-level stress, how might we also help users try to keep in low-level stress? In the interview, we focused on two major points:

Primary Research

Insight 1: Goal-related stress can be motivations

Through our interview of 4 users who feels stressed out recently, our interviewees said that they do not think all stress sources are bad. Some stress comes from their own career goal, which is a good thing for them. What they want to do is find a way to change it into motivation.

Insight 2: People choose different ways to relieve stress

With the 4 users we have interviewed, we already found that people use different methods to relieve themselves when stressed out. There is no universal stress-relieving way that suits everyone.

reframe problem

How might we help users manage their goal-related stress?

We decided to focus on different levels of goal-related stress to better help users manage their stress and achieve their goals.

Concept Relay

Generate and prioritize ideas.

Armed with insights, we conducted a concept relay to quickly generate ideas in a team. We ended up with the idea of setting up plans and relieve in multiple ways, because we believe this is more acceptable and easy to understand to our users.

Concepts

Engage and retain users positively

In our final concept, we also want to retain users using a “city building” system, in which users can build their cities with blocks. The blocks can be earned by completing goals and relieving stress.

Frature 1

Deal with goal-related stress with a plan

Whenever a goal-related stress appears, users can set up a plan through Fitbit. The plan itself, and the virtual rewards when completing the plan, will motivate users to work on his goal beforehand and reduce the possibility to be stressed out when time is up.

Feature 2

Relieve stress in various ways

When users are stressed out and want to seek advice, they can look up to Fitbit and search for a stress-relieving way that suits their needs and environment. He is motivated to do so by virtual rewards.

Iteration

From inaccurate to precise

We conduct a usability test and heuristic evaluation with 4 participants to test our prototype. Many of the feedback focused on the homepage of our prototype, so we iterate on it to make it more usable and useful.

Iteration on homepage

Takeaways

What I learned

The hands-on project helps gain perspective on feasibility issues

This is the first project I worked on in a fast-paced environment, which only lasted for around four weeks. In these several weeks, we completed the whole design process and concentrated on quietly retaining users and helping them manage stress. Time management and close teamwork are the key tips that helped me complete this project.

Where to improve

Dive deeper, and keep on testing and iterating.

If we had time and resources, I wish to dive deeper into the details of the city building feature by testing with users and iterating on it several times. In this project, we focus on helping users manage stress instead of just relieving it. I also wish to conduct more in-depth user research and tests to find if there is a better way to use stress to motivate our users.

Wanna work with me?
Drop me an Email pls.

What's Next?

Fin.

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